Google Embraces the Circular Economy

Joining a number of large corporations and furthering its own recent efforts, Google is making major preparations for the zero-waste, circular economy. Partnering with the Ellen MacArthur Foundation, the firm intends to embed principles of the circular economy into all aspects of its operations. Beyond being a good corporate citizen, the approach can pay financial dividends, saving Google money and creating new market opportunities for circular economy solutions.

Mitchell Reardon

Mitchell Reardon is the TH!NK by IBI blog curator, a land use planner and urban experimenter. His interdisciplinary work centres on people and how they live, work and move through the city. Mitchell is enjoying life in Vancouver, after 6 years of living and working in Stockholm, Sweden. Catch up with him on Twitter: @MitchellReardon

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