The Filter Bubble Effect

The internet was heralded as a platform to cross boundaries and connect people with new and diverse ideas. Is it achieving this? In an illuminating TED Talk, pioneering online organizer Eli Pariser, author of The Filter Bubble, discusses how search engines, social media platforms and even news agencies are discretely tailoring content to the user. Considering that different users can get different results for the same Google Maps search, this could have dramatic real-life effects on diversity and the exchange of ideas in our cities.

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