The Filter Bubble Effect

The internet was heralded as a platform to cross boundaries and connect people with new and diverse ideas. Is it achieving this? In an illuminating TED Talk, pioneering online organizer Eli Pariser, author of The Filter Bubble, discusses how search engines, social media platforms and even news agencies are discretely tailoring content to the user. Considering that different users can get different results for the same Google Maps search, this could have dramatic real-life effects on diversity and the exchange of ideas in our cities.

Mitchell Reardon

Mitchell Reardon is the TH!NK by IBI blog curator, a land use planner and urban experimenter. His interdisciplinary work centres on people and how they live, work and move through the city. Mitchell is enjoying life in Vancouver, after 6 years of living and working in Stockholm, Sweden. Catch up with him on Twitter: @MitchellReardon

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